Given the choice, younger professionals are most interested in working at tech companies like Apple and government agencies like the State Department, but they are comparatively disinterested in working in the financial industry, according to a survey conducted by Universum, a researchf'trrn.

What attracts college graduates to big tech companies like Apple is mainly the cool factor sur-rounding these companies and their products, as the survey found young professionals were most influenced by the strength of the corporation's brand when picking their most desired companies.

"Companies that have appealing consumer brands generally also succeed in being perceived as attractive employers. People nowadays love to work for companies that produce their favorite prod-ucts and services," said Kortney Kutsop, employer branding specialist for Univer sum. "Also,market success is an important factor: The company needs to be generally seen as innovative and best-in-class in whatever they do--that's the recipe for success."

By contrast, financial institutions like Citigroup, whose brands have been spoiled in recent years by the collapse of the financial industry, ranked in the lower half of the list of 99 companies desired by young professionals.

Beyond the power of a company's brand, college graduates were also heavily influenced by the perceived financial stability of each company, which may explain why major corporations like Apple would rank at the top, since they are constantly expanding and hiring new employees. On the other hand, government agencies, which fared slightly worse than the tech companies, may have been hurt by perceived weaknesses in recent years, given that the public sector as a whole has been forced to freeze wages and lay off employees.

Universum, which surveyed more than 10,000 young professionals who graduated from col- lege in the last eight years, also found that many of them are looking to switch jobs in the near fu- ture. In fact, half of those surveyed claimed to have applied to other jobs in the past year and a quarter plan to switch jobs within six months, suggesting that the organizations at the top of this list may be flooded with new applications in the coming months.

56. The Universum survey found that college graduates________

A. are sponsored by government agencies

B. refuse to work in the financial industry

C. are given better choices in employment

D. prefer to work at major tech companies

57. According to Kortney Kutsop, young professionals nowadays________

A. are brand-oriented in job hunting

B. are brand-conscious in consumption

C. are eager to be innovative employees

D. are eager to get the recipe for success

58. Citigroup has become less appealing to young job seekers due to________

A. its inadequate service

B. its mined reputation

C. its lack of creativity

D. its heavy workload

59. Compared with those at tech companies, jobs at government agencies in recent years________

A. are better paid

B. are better rated

C. are less secure

D. are less demanding

60. In the survey, a majority of young professionals who graduated from college in the last eight years________

A. are influenced by f'mancial instability

B. are employed by big tech companies

C. have decided to change their careers

D. have found jobs in the public sector

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